Home grown brand Lava International recently became official smartphone partner for punjab Kings for current ipl 2024 season. Once a major player in the indian smartphone market made staggering comeback with its Agni series smartphones and continuiously launching new phones since last two years. Lava currently holds around 1% market share in the smartphone market and fastest growing smartphone brand in the mid-range(10k-20k) segment as of 2023 report. This partnership surely benefit Lava to reach more youth of the country because of huge viewership and popularity of IPL.

Talking about the partnership, Puravansh Maitreya, Marketing lead of Lava International, said, “We are excited to partner with punjab Kings. This collaboration is an effort to reach out and connect with our young cricket loving audience. With this partnership, we aim to leverage the power of cricket to bring fans closer to the action and enhance their engagement with the brand.”